Academic Areas of Emphasis

While the official major for all Leeds undergraduates is a Bachelor of Science in Business Administration, Areas of Emphasis supplement the undergraduate business core coursework, helping students develop expertise in a specific area of business.

Students may choose from six Areas of Emphasis: Accounting, Business Analytics, Finance, Management & Entrepreneurship, Marketing and Real Estate. Each Area of Emphasis requires students to complete 18 semester hours beyond their core business courses.

Supporting the core curriculum with a chosen Area of Emphasis provides students with the ability to focus their degree, enhance their marketability and make immediate impacts as new hires.

Learn about the core curriculum, course requirements and credit specifications for earning a Bachelor of Science in Business Administration, the official major for Leeds School of Business undergraduate students.

Accounting students graduate with a comprehensive understanding of the theory and concepts that underlie accounting practice. Coursework emphasizes logical reasoning and the development, understanding, and use of information, enabling students to solve problems in accounting and management while making informed accounting policy decisions.

The Business Analytics area of emphasis focuses on the exciting and fast-growing field of data and analytics.

The Finance Area of Emphasis addresses issues in the financial services and securities area. Curriculum introduces students to financial management, money and capital markets, investments and derivative securities, and financial institutions. Students obtain the core knowledge they’ll need for entry-level positions in any area of financial management.

Customizable and immediately applicable, Management and Entrepreneurship students are team-oriented, horizontally organized and globally competitive. To ensure close alignment with their professional aspirations, this Area of Emphasis offers students four different tracks to choose from: Information Analytics, Leadership, Operations Management, Social Responsibility and Sustainability, Strategy and Entrepreneurship, and Talent Management.

Lead by a marketing faculty that is among the top 20 in the world, marketing students learn how to strategically influence business practices by identifying customer desires, developing products and services to meet those demands, establishing communications to promote products and services, and monitoring transactions and customer responses to guide future activities.

Students in the Real Estate Area of Emphasis explore the link between real estate and capital markets while developing real estate decision-making skills and analyzing opportunities. Undergraduate Case Competitions offer students the opportunity to work collaboratively work through a real-world problem in real estate and then present their findings in front of a panel of industry judges.