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Nicholas Reinholtz is a assistant professor of marketing at the Leeds School of Business. He holds a Ph.D. in marketing from Columbia University and undergraduate degrees in mechanical engineering and political science from Virginia Tech. Nick's research focuses on different aspects of consumer behavior, including financial decision making, product and price search, and the cognitive processes and representations underlying choice.

Liu’s research focuses on the intersection of marketing and machine learning, in areas such as visual marketing, branding, product design and innovation, social media, and consumer choice modeling. Prior to starting her academic career, she worked at Google for three years as a Software Engineer, doing large-scale machine learning for the AdSense system.

Professor Shriver’s research interests include online privacy, network effects, sustainability, empirical industrial organization and applied econometrics. His work has appeared in leading academic journals such as Management Science and Marketing Science, and won awards for best dissertation (Frank M. Bass award) and best paper (John D.C. Little award).  Professor Shriver teaches Customer Analytics in the undergraduate, MBA and MS programs and the Quantitative Marketing seminar in the PhD program.

Amit's research investigates how moral psychology shapes consumers' marketplace judgments and behaviors. Current topics of interest include lay economic reasoning, perceptions of inequality and market fairness, judgments about the relationship between morality and job performance, symbolic consumption and signals of consumer and producer authenticity, and perceptions of consumer welfare and well-being. He spends much of his personal and professional life in a state of confusion about which moral standard to apply in any given situation..