Emmett Reiner (Mgmt’25)
Faces of Leeds Snapshot
Name: Emmett Reiner
Hometown: Pacific Palisades, California
Major: Management & Entrepreneurship
Position: CEO & Co-Founder,
Emmett Reiner is always planning 2.5 steps ahead—but a catastrophic fire in his hometown of Los Angeles was never a part of that plan. The start of the new year had been challenging for him and his community in Pacific Palisades as he helped fight fires before coming back to Leeds to finish his last semester. Luckily, his own house was saved.
An entrepreneur at heart, after graduation Reiner hopes to build a company that people can genuinely rely on, both as employees and customers. He believes that young entrepreneurs need a few key skills in their tool belt, from unwavering confidence to adapting when things don’t go as planned. He was certainly tested in how to put those skills to use when the LA fires erupted—and he hopes others don’t have to suffer such a devastating crisis.
As Reiner reflects on his time at Leeds, he has found that the school not only fulfilled his expectations but exceeded them. When looking for a business school, he sought an institution that values true academic rigor as deeply as it celebrates the individuality of its students.
"With an entrepreneurial environment jam-packed with top-notch educators and a network of unparalleled local partnerships, there's no place like Leeds," he said.
“I’ve been fortunate to form deep and meaningful bonds with colleagues and peers throughout my entire startup journey. Those connections are, without a doubt, among my greatest achievements.”