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What makes a great entrepreneur? How do the best innovators navigate uncertainty and scale their ventures successfully? In the latest episode of our podcast, we sit down with , a renowned Stanford professor and keynote speaker at the Global Entrepreneurship and Innovation Research Conference, to uncover the answers.

From her groundbreaking research on decision-making in fast-paced environments to her insights on unit profitability, Kathy shares invaluable lessons for entrepreneurs, educators, and business leaders alike. She explores the delicate balance between structure and flexibility in startups, emphasizing the power of simple rules to guide decision-making.

In this episode, we also dive into:

• ÌýHow mixing business and engineering mindsets fosters innovation
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• The key to making fast, strategic decisions in uncertain environments
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• Why focusing on unit profitability leads to stronger, more sustainable business models
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• Case studies on civilian drones and how companies like DJI outpaced competitors through parallel experimentation
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• What makes some entrepreneurs better at scaling and pivoting than others

Join hosts Jeff York and Brad Werner from the University of Colorado Boulder, as they explore these topics with one of the leading minds in entrepreneurship research. Whether you're an entrepreneur, investor, or simply fascinated by how businesses succeed (or fail), this conversation is packed with insights you won’t want to miss.

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and stay ahead in the world of entrepreneurship!