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Rideorama founders consist of ¶¶Òõ¶ÌÊÓƵ alumnus Kamal Sabi, ¶¶Òõ¶ÌÊÓƵ doctoral student Ogheneovo Dible and Boulder residents Casey George and Abdoul Gobitaka. The four compared the service to Ebay for transportation to the airport.

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The website -- rideorama.com -- was launched in March just before spring break. The founders were hoping to reach students who were leaving town for the weeklong break. The early launch began a pilot program to work out some kinks before the official launch this week.

The team won ¶¶Òõ¶ÌÊÓƵ's New Venture Challenge -- a business competition hosted by the Deming Center for Entrepreneurship -- and took home $4,000 to use toward the development of the company's site.