Arts sketch

#ThinkDifferent

A creator and scholar says a much-hated Apple ad is standing in for a larger conversation about how tech companies build and deploy A.I.

chatter bot

#Chatterbots

Chatbots are showing up everywhere, and bringing all the shortcomings of generative A.I. to places an expert says it doesn’t belong.

Saima Kazmi presenting her research

#GreenAds

Advertisers are very good at getting us to buy things. A PhD graduate wants to use the same playbook to encourage more sustainability and less consumption.

Shamika Klassen outside the CASE building on the Ƶ campus.

Making the digital less discriminatory

A PhD graduate’s ethical takes on tech have landed her at Google, where she hopes to shape conversations about shaping the digital world for users.

Person taking a picture of a performer.

#TechEthics

“Rage Against the Machine Learning” isn’t just a sign in Evan Peck’s office. It’s an emblem of his career pivot.

Taylor Swift at a Chiefs game

#ShakeItOff

What is it about Taylor Swift that has so many people—even her fans—seeing red? A communication scholar says it's a theme she knows all too well.

robotic hand holding system icons

#RecommenderSystems

Tech is shaping the way we understand the world around us. Do we understand the recommender systems influencing our worldview?

Pills piled up

#PatientInfluencers

Take two posts and call me in the morning: Social media’s new role at the pharmacy.

video still of a firefighting crew

#ChangingFirefightingCulture

Associate Professor Jody Jahn’s time as a seasonal firefighter did more than fund her college education, it inspired her professional research. Jahn and a team helped design a pilot program that aims to help wildland firefighting crews improve their culture.

DORA ad: mountain biking

#AdventuresInInvesting

Extreme sports enthusiasts are no strangers to adrenaline rushes, but they know the importance of preparation and safety before jumping out of a plane or climbing a steep mountain. New investors, on the other hand, often jump into the trading game with far less experience and knowledge. Advertising students from Ƶ Boulder recently worked on an education campaign designed to counteract risky behavior.

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