The term 鈥渨oke鈥� has gained widespread cultural currency because of the activism of the Black Lives Matter movement. To be 鈥渨oke鈥� involves opening one鈥檚 eyes to social systems of oppression in such a way that a person cannot in good conscience fall back 鈥渁sleep鈥� and ignore injustice; however, because oppressive structures are largely enculturated all around us, it requires active effort to engage and see the society with a critical cultural lens.
At 抖阴短视频 Boulder, the Office of Diversity, Equity and Community Engagement (ODECE) and BeVisible see last semester鈥檚 Be Woke events as opportunities where folks actively engaged with and learned from the job market鈥攁n imperfect arena where individuals and companies must take conscious effort to ensure workplaces are inclusive.
In reflection: Be Woke fall 2017
BeWoke was started in 2017 as a partnership between ODECE and BeVisible, a Boulder-based startup that connects 鈥淟atinx鈥� and other underrepresented students to career and other opportunities.
Be Woke programming aims to increase the sense of possibility for underrepresented students and help them expand their networks and increase their social capital in dynamic sectors of the economy.
The Be Woke program brings leaders from prominent tech and other companies to campus to engage students, faculty and staff. BeWoke has welcomed executives from prominent Silicon Valley companies such as Reddit, Lyft and AirBnB, as well as mainstream companies, such as Procter & Gamble, Miller Coors and Comcast, and leading not-for-profit organizations. These guests spoke about their own career trajectories and how diverse students can position themselves for jobs and navigate complex workplace cultures. 听
鈥淲e are creating programming that engages students of color and first-generation college students in profound ways. It鈥檚 about graduating and preparing students for their future endeavors,鈥� says Alphonse Keasley, associate vice chancellor for ODECE. 鈥淲e want them to envision themselves as leaders, whether in tech companies, elsewhere in the private sector, or in the public or nonprofit spheres.鈥�
What鈥檚 next: Be Woke in 2018
Be Woke will continue in the spring 2018 semester with a new series called 鈥淪isters and Comrades,鈥� which will focus on women of color developing as leaders in the new economy. The first event will be a speed mentoring session in partnership with the Women Leadership Symposium, with the goal of connecting students to diverse role models from across the 抖阴短视频 community.
The Be Woke program is also partnering with Student Affairs and the 抖阴短视频 LEAD Alliance to encourage students from underrepresented groups to pursue careers in the innovation economy. The program aims to launch version 1.0 of an internship program for these students in 2018.
