advertising

CMCI Now: #TunedIn

Anonymous — Mon, 07 Jun 2021 20:44:05 +0000

CMCI Now: #TunedIn Anonymous (not verified) Mon, 06/07/2021 - 14:44

A curated list of CMCI research and creative work for your reading, watching and listening pleasure from this past spring. Dig in!

Off

Traditional

White

Unboxing videos fueling kids' tantrums, breeding consumerism

Anonymous — Wed, 04 Dec 2019 18:23:17 +0000

Unboxing videos fueling kids' tantrums, breeding consumerism Anonymous (not verified) Wed, 12/04/2019 - 11:23

According to new University of Colorado Boulder research, the “unboxing videos” children are watching on their smartphones or tablets today may be parents’ new nemesis.

Off

Traditional

White

Morgan Reno: Launching a career with an advertising giant

Anonymous — Tue, 25 Jul 2017 20:05:15 +0000

Morgan Reno: Launching a career with an advertising giant Anonymous (not verified) Tue, 07/25/2017 - 14:05

Few companies can boast the type of instant brand recognition that Nike has achieved. Throughout the decades, the sports apparel and equipment giant has produced some of the most iconic advertisements worldwide.

None of that intimidates Morgan Reno, a strategic communication major and senior in the University of Colorado Boulder’s College of Media, Communication and Information, who is spending her summer as a Nike intern.

“It’s cool to work for a company that is so big in the advertising industry and there’s so many possibilities and connections I can make.” said Reno, whose concentration is in advertising. “I’m definitely very excited.”

With the title of Global Integrated Media Intern, Reno works with Nike’s media team as part of the larger advertising department. Her main duty is to create keynote decks: slideshow presentations that inform employees about all the specifics of upcoming products and projects.

The position also integrates social media strategies. For one keynote deck, Reno created a presentation detailing the best strategies for posting on different social media sites like Facebook and Instagram.

Like all things Nike, the internship embraces the thrill of competition. At the end of the summer, Reno will compete in the “Intern Combine Project,” a challenge for all interns to create the best possible brief, with the top three earning a chance to present their ideas to Nike executives.

Another major aspect of interning for the company is community, and interns are encouraged to meet new people around the campus and attend events, Reno said.

“They really emphasize meeting a bunch of different people, including the major people on campus like the execs,” she said.

While the Nike environment is new to Reno, she has good reason to feel at home this summer. Originally from Lake Oswego, Oregon, Reno grew up less than 10 miles from Nike’s headquarters in Beaverton. Both towns are suburbs of the Portland metro area.

In order to earn the competitive internship, Reno navigated several rounds of interviews, all while studying abroad in Florence, Italy.

After graduation, Reno plans to use her experience at Nike and her degree from CMCI to pursue a career as an account manager, preferably for a large company like Nike.

“I think I’ll feel more prepared for what I want to do and what I don’t really like, I’ll feel more prepared to find something I’m passionate about.”

Off

Traditional

White

Photos: Spring 2016 JMC Recognition Ceremony

Anonymous — Sat, 07 May 2016 00:13:38 +0000

Photos: Spring 2016 JMC Recognition Ceremony Anonymous (not verified) Fri, 05/06/2016 - 18:13

Students from the Program in Journalism & Mass Communication, part of CMCI, gathered on May 6 to celebrate their graduation from ��Ƶ-Boulder.

Off

Traditional

White

Class of 2015 Celebrates Winter Graduation

Anonymous — Fri, 18 Dec 2015 23:25:01 +0000

Class of 2015 Celebrates Winter Graduation Anonymous (not verified) Fri, 12/18/2015 - 16:25

With a thick blanket of snow outside, faculty, students and their families gathered in Macky Auditorium to celebrate their graduation from ��Ƶ-Boulder. The ceremony recognized 130 graduates from the Department of Communication and journalism and mass communication program.

Lori Bergen, founding dean of the new College of Media, Communication and Information, encouraged the graduates to always remember this day, surrounded by loved ones, friends and faculty members. “Everyone who is here today is here to honor your success, and so relish this moment and what it feels like to have succeeded and to have finished,” she said. “Remember what it feels like because as we honor you today we want you to have that sense many more times in your life.”

Top graduates at the ceremony included Sarah Gilchriese, a communication major who wrote her honors thesis on college sexual assaults, and Alexandra “Alex” Olivo, who blended her skills in creative writing and copywriting as she pursued her advertising major. (Sarah Gilchriese is on the left of the second image; Alexandra Olivo is on the right.)

Gilchriese, who hails from Castro Valley, California, wrote an honors thesis entitled “Organizational Discourse and Discursive Closure on College Sex Assaults: An Autoethnography ��Ƶ Filing a Title IX Complaint” and received her department’s academic achievement award. After graduation, she plans to continue her research and attend a master’s program in organizational communication.

Olivo, as both an English major focusing on creative writing and an advertising major focusing on copywriting, found that her academic interests frequently overlapped. “Copywriting be really creative, but also have a purpose,” she said. She put both those skills to work in the favorite advertisement she wrote at ��Ƶ. “We are not a cult (join us),” reads the tagline on her Spam ad, playing off the canned meat product’s loyal following. After graduating and spending several months interning and traveling, the Boulder native plans to move to New York City and pursue a career in fashion and advertising.

View Pictures from the Ceremony | Watch a Recording of the Ceremony

Faculty, students and their families gathered in Macky Auditorium to recognize 130 graduates from the Department of Communication and journalism and mass communication program.

Off

Traditional

White