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Sweaty palms, jitters, nerves, adrenaline—in college they happen whether you’re about to step into an arena, onto a stage or into a make-or-break final. How well you manage and prepare for those quiet, anxious moments often determines success during the main event.

That’s the theme of this year’s ¶¶Òõ¶ÌÊÓƵ Boulder Pac-12 commercial, which airs during each Buffaloes football game and on the Pac-12 Network.

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