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, associate professor of Advertising, Public Relations and Media Design and executive director of CMCI's , spoke with the MediaPost Agency Daily about the philosophy and plans behind the graduate program.

"We have an unique learning culture," says David Slayden, associate professor, CMCI, executive director, IXDMA. He says every project solves real-world problems through a partnership with BIGSHOP, an advance projects lab that works with companies, including Microsoft, R/GA, Allstate, and ESRI.